There is nothing more daunting than the announcement of a direct competitor. It can feel like all the hard work and dedication put into building a brand and customer base has been rendered meaningless. However, it is important to remember that competition is a natural part of business, and it can ultimately lead to growth and innovation. Felixstowe Radio has been part of the local community for fourteen years and will continue to be so for many years to come. We will be undertaking a full review of the station which will give us an insight into areas where improvements can be made. It is also important to understand our own unique selling points and leverage them to maintain our listener base.

Another crucial step is to stay focused on our own goals and objectives. It can be easy to become distracted by the competition and feel the need to constantly react to their actions. However, this can lead to a loss of focus and resources. Instead, we will continue to follow and improve on our strategic plans and ensure our output is of the highest quality.

We will maintain open communication with our listeners and engage with their feedback. This will allow us to understand their needs and tailor our services to meet them. By providing exceptional customer service and building strong relationships, we can retain our listener base and our fantastic sponsors even in the face of competition

Ultimately, the key to success in the face of direct competition is to remain resilient and adaptable. By staying focused on our own strengths, maintaining communication with our listeners and sponsors, and continuously improving our offerings, we can continue to grow and thrive in a competitive market.